Why Brand Strategy Is So Important


Your brand design is only as powerful as your brand strategy. That’s why everything we do here at Rhema Design Co. starts with strategy. Before envisioning your brand identity, we focus our attention on solidifying your brand foundation. Through in depth research and intentional conversations, we aim to bring the soul and story of your brand to life. Our comprehensive brand strategy and design experience will help you confidently convey your message to your ideal customers and clients.

Ok, so what do those fancy words actually mean? Essentially, strategy is the ‘why’ behind everything you do. Thinking strategically helps you pick fonts, and colors and imagery that will appeal to your target audience. At Rhema Design Co we want to craft meaningful, long lasting brands and we believe that’s just about impossible without focusing on strategy.

To be able to strategically craft your brand, you have to know a couple of things. It’s so important to identify your target audience, your goal, your mission, what appeals to that audience, and what sets you apart from the competition, just to name a few things. We have an extensive questionnaire that we send our clients as their homework before the project begins. From that, we craft their brand strategy.

Here’s a quick example of brand strategy.

Say your target audience is men aged 40-55. You certainly aren’t going to pick a hand lettered font and a pink color palette. Again, that’s just a quick, simplified example, and it’s a bit dramatic, but it’s still strategic thinking. That’s the kind of detailed thinking we put into every brand we create.

And that, friends, is why we put such a huge emphasis on strategy here at Rhema Design Co. We aim to craft long lasting brands. Not every project needs Brand Strategy, but a lot do.