Knowing my brand voice has helped me be clear in how I communicate online. When I established my voice I was mostly just using Instagram, but now I have an email list and blog and Pinterest and the same voice still applies. So you’re probably thinking; ‘that’s great, but what is it?’. Essentially brand voice is your brands personality and how it comes across when read, seen, or interacted with.
Brand Identity is incredibly important (of course I think that, I’m a Brand Designer!), but having a clear idea of your voice is so important as well. If you pair a great brand identity with a consistent brand voice then you’ve truly got some magic going on. Establishing this is so helpful in maintaining a consistent online presence. Of course, pictures are great, but a lot of platforms aren’t really about the photos anymore, it’s about what you have to say. Your voice is what really sets you apart in this saturated world.
Personally, I talk about business, design, life, family, faith, exploration and travel, and personal and business growth. Online I stay away from more polarizing topics like politics. While I don’t shy away from talking about the hard stuff, but I am careful what exactly I share. How much you share is completely up to you, I would just encourage you to make sure that it’s yours to share.
Through anything I write I want people to walk away feeling inspired, encouraged, challenged, and known. Through Lauren Carne’s Signature Brand Voice guide I was able to come up with a concise voice that I felt good about. And, when I established my voice it was so much easier to write content I felt good about and that my audience loved.
So, how about you friend? Do you have an established brand voice yet?