Should You Be Using Pinterest for Business? —

Should You Be Using Pinterest for Business?


Yep, that’s right. I’m jumping on this bandwagon. The ‘should you be using Pinterest for your business one’. I know, everyone is talking about it these days. But, just to be clear this isn’t a how-to guide. There are lots of those out there that would do a way better job (which I’ll share at the end). Here I want to talk about the benefits of using Pinterest for business, the results I’ve seen, and whether you should be using it.

Pinterest for business.

I started using Pinterest for business back in September when I rebranded. Since then I’ve learned and increased my efforts, and dang has it been worth it. In September of 2018 I had 11K monthly viewers on Pinterest. As of the time I’m writing this, I have 663.8K monthly viewers.

You’re thinking; ‘that’s cool, but how does that help my business?’.

I’m getting there. Let’s talk Google Analytics. 75.6% of my traffic comes from social platforms. Of that number, Pinterest makes up 74.4%. These incredible results have been from about ten total hours of work. That’s insane. The goal of any business is to book clients and make sales. How do you do that? By getting people on your site (if your site is a mess then you may not be seeing results. If that’s the case, let’s chat!).

There are a lot of ways to get exposure on your brand + website. I’ve found Pinterest to be one of the least time consuming platforms with the most results. At the beginning of the month I spend about two hours scheduling content through Tailwind for the whole month. Some of the pins are my work but the majority is just typical pins, like I would pin if I was spending time on the platform.

If you’re still unsure of whether you should be using Pinterest for business, read the above paragraphs again. With just a little bit of time and some tweaking to your boards, you can see maximum results for minimum effort. If any of you business owners are like me then you’re going to be all over that.

So, how did I get started using Pinterest for business?

Well like I said this isn’t a how-to guide. I’ll direct you elsewhere for that! Below is a list of recommended resources:

  • The primary resource I used is Vanessa Kynes. I first heard of her through the Brands that Book podcast with Davey Jones. That podcast is what sparked this journey for me. Vanessa is a Pinterest expert and strategist with a ton of free resources. Basically, I just did whatever she advised on her blogs.
  • My friend Jordan Prindle has written a few blogs on Pinterest. She wrote one on setting up rich pins that really helped me out!
  • The incredibly talented designer and kind human Kaitlin Fontenot recently blogged about how she’s seen amazing results through Pinterest and walks you through how to do the same. How incredibly generous!
  • And last, Megan Martin releases monthly guides on different topics, and February’s topic is Pinterest! Head over to her site and sign up for her email list to get this free resource.

I can’t wait to hear the results you see from Pinterest! I’m by no means an expert, but I’m always willing to answer questions and help you out. My DM’s and email are always available to you.

Cheering for you,

*All of these numbers are according to a February 1, 2019 poll.