Congratulations, that’s a big step! Hopefully, you’ve chosen a designer that fits the style of design you’re looking for. If not, then you’ll learn helpful tips on communicating your style to your designer. But, a good designer should be able to design for any style, though they may have a niche. I certainly have a niche and look for clients that fit within that, but I am capable of designing for different styles. If a project sounds fun and fits my ideal client, then the style they’re looking for isn’t a deal breaker!
At this point you’ve likely booked with them, so I certainly hope that you trust them. Whatever their process is, follow it! They’ve likely got some methods of communicating with you about the style you’re looking for, whether pre-booking or post-booking. Personally, I do a little bit of both! I chat about it with them on the phone and I allow them to give me some references in the Brand Strategy phase once they’ve booked. I do take these into consideration, but I may not always follow them to a tee. From the Brand Strategy (their goals, target audience, mission, etc.) I make strategic creative decisions on the best direction to take the brand visually.
If you’re concerned about the project heading in a direction that’s different from the style you’re looking for, I’d take a pause and think over it before acting. Has the designer justified their actions? In order to best communicate the strategic decision making behind every creative choice, I provide a logo rationale to my clients during the branding phase. If the rationale matches up with the strategy you’ve agreed on and approved, then stick with it. Brand Designs excel at crafting strategic branding and likely know what’s best for the brand.
How can you clearly and tangibly communicate your style to your designer?
In the end, communication is key (to all of life really)! Don’t book them and expect them to know exactly what you want, unless that’s what you want! If you have something in mind, share it. Trust their expertise, and don’t be a pixel pusher (telling the designer exactly what to do), but communicate well.
I hope these tips have been helpful in guiding you on communicating your style to your designer. Best of luck to you in your project, and I can’t wait to celebrate along with you as your dream becomes reality!