Branding: Whitewood Events
12/06/20
The Whitewood Events brand
Whitewood Events is a wedding & event planning company partnering with their clients to craft timeless and thoughtful events. They excel at leading with transparency, setting clear expectations, and maintaining grace and patience throughout the planning process, while being a source of knowledge and trust for their clients and families.
The strategy behind the brand
The Whitewood Events branding is fresh, traditional with a touch of modern, and simple. The brand is built around the high quality experience Whitewood Events provides and the target audience they want to reach – affluent 30-40 year old couples.
Print materials
Because of the affluent target audience, it was important print materials throughout the new branding be high quality – Whitney chose the Branding + Collateral package knowing this. For that reason, we chose to go with letterpress. We used Neenah Cotton paper and commissioned handcrafted envelopes and hang tags in our brand color from Loose Leaf Handmade. We used two printers – Zoum Printing and For the Press (both my go to’s for letterpress). Whitney, the owner, loves sending special gifts so we had custom boxes made. One of these gifts is a candle from a local business, Little Light Co, which we pair with lovely labels and hang tags made. The final touch was notecards with the custom envelope and vellum seals with her monogram. It was important that her print materials reflect the high level of service she provides. I think we nailed it!
As always, photos taken by the talented Kayley Lorraine Photography.
