/2020

Brand Design / Print Collateral

Marvin Leo
Vintage

mississippi

Jeweler

Description

Marvin Leo Vintage is a boutique shop rebelling against fast fashion by transforming vintage pieces from timeless brands into modern jewelry and apparel. They provide stylish, environmentally conscious fashion at an affordable price point.

Because Marvin Leo Vintage targets a younger demographic, we wanted their brand to combine the youthfulness of their ideal client with their appreciation of timeless pieces of art as demonstrated through their focus on sourcing vintage items.

The minimalism and elegance expressed through this brand was inspired by vintage fashion editorials. By using unique serif typography paired with a modern sans-serif, we captured that vintage feeling, while not being out of touch with the younger audience. The upper case nature of the text conveys that feeling of luxury.

In molly's words

"I cannot recommend AnnaKate's services enough! I knew what I wanted in a brand but was afraid I wouldn't be able to articulate it. AnnaKate reached inside my brain and created exactly what I had envisioned and much more. Her attention to detail is crazy and each design, font, color, and placement has a purpose that is specific to my business. She is a true talent and on top of this, a great human being. Her work has really transformed my business. I can't thank her enough!"