Orenson Salt Co.’s branding is strategically bold and minimal with an emphasis on vivid packaging.
The striking blue and white color palette, which stands out on a shelf space, was heavily inspired by its Grecian roots. By using a unique serif font and organic lines, we were able to showcase the refined yet playful nature of the brand itself. This brand is classy, lively, and represents the high quality each of the Orenson Salt Co.’s products offer.
Three flavors and two different packaging designs were included in the project scope. Each box includes a thoughtful booklet sharing more information about the Grecian roots of Orenson Salt Co. Throughout the brand and packaging are distinctive customization elements that serve to reinforce the Orenson Salt Co. identity and grow brand awareness.
Concept website by our partner December Oak.