/2021

Brand Design / Print 

ZACH BARRON
visuals

ATLANTA & NYC

Photographer

Description

Zach Barron is an inclusive documentary style wedding and elopement photographer who tells stories through intentional and honest photographs. He captures the essence of his subjects — their heart and soul — through photography so they are truly seen. Simply put, he captures love stories. Zach aims to make everyone feel welcomed, seen and celebrated.

We developed the brand for Zach Barron Visuals to be warm and welcoming of all. Emotive type was used throughout the brand both in logos, taglines, and body copy. Zach excels at capturing intimate moments, so emotive typography was a must have. We used textures throughout for a slightly gritty nature, since intimacy and candid moments can be gritty. The muted and earthy tones are welcoming and friendly. The custom icon developed for Zach has deep meaning that speaks to the very core of his work. You can learn more about the intentional meaning of the brand icon here.

Print materials carried through the warm and grit through leather like paper, speckle tone paper, and laid paper envelopes, a texture used throughout the brand. Every element of his high end experience is thoughtfully considered and reflects intentionality in his client experience.

In Zach's words

"When I look at my new branding, I see so much of my heart and purpose behind what I do -- all thanks to her in depth strategy and talent. I truly cannot thank her enough for the work she did for my brand. She is not only exceptional at what she does, but a wonderful + kind person as well."