Arguably, it’s the most underrated way of improving their experience! People often remember their last interaction with a product based business or service provider. By implementing thoughtful printed touch points, that last interaction can be instantly turned into a positive memory.
Print design is an extension of the brand and should be considered just as carefully and strategically. It has the power to set a brand apart, make the audience feel valued, and create returning, loyal customers.
It’s a myth that print is dead. Custom print has the power to elevate your clients’ brands tremendously while also painting you as an expert with your clients.
1. You have been interested in offering print design & production because you know the impact it can have on your clients but you have no idea where to start.
2. The thought of trying to connect with loads of vendors to find your “go-to’s” for your projects is overwhelming.
3. Regardless of how much ROI custom print can bring your clients, you are worried that you won’t be able to convince your clients to add custom, premium print to their design package.
4. You’re afraid of misprinting a project and coming across as unprofessional to your clients and having to eat the cost of a reprint.
5. Since you don’t know all the in’s and out’s of the various print processes, you don’t feel qualified to pitch premium print design concepts
A graphic designer and print design enthusiast. In fact, I love print so much that I actively seek out clients who are interested in adding it to their branding.
But I wasn’t always this confident with the print process!
I graduated from college with a BA in graphic design and the crazy thing is that I had ONE class on print (and it barely scratched the surface!).
When I finally decided to launch my own business 5 and a half years ago, I quickly realized just how important print can be in drastically improving my clients’ customer experience through touch points. But I felt overwhelmed, underqualified, and afraid that if I did pitch expensive print design options to my clients, that they would choose to go in another direction or accept the proposal but only pay for mediocre printing.
Google and YouTube were my best friends because I spent long hours into the night researching every aspect of the processes.
After months (okay, years) of obsessively absorbing resources, I finally have the confidence to share information with my clients like the true expert that I am!
I don’t want you to have to deal with the lack of knowledge, confidence, and client trust that I went through to get to where I am today. Everything I know about print and continue to learn about it, I have included in this course. I don’t make any assumptions about what you know and walk you through every step of the process!
What would it feel like to...
Offer your clients premium print processes that would elevate their target audience’s perception of their brand?
Have the confidence in your own abilities to share print quotes with your clients that you genuinely feel are the best path based on the knowledge and expertise you’ll gain in this course?
Create print designs that are curated specifically for the type of print medium and platform that your client needs instead of trying to just “make it work” with the printers?
Have clients that are raving about you because of how much education, support, and value you provided them?
Profitable Print Process is a complete, step-one-to-step-done, program on the print design process. The course covers both the print design and the business dynamics of selling print design services. The 7 modules teach you the expertise you need to book print projects, increase profits by handling print production from beginning to end, and have stunning print focused projects in your portfolio that position you as the expert you are.
“Enrolling in the Profitable Print Process was such a great investment of my time and money! AnnaKate packed SO much valuable information into this course, it's a STEAL! Now I feel so much more confident guiding clients through the custom print process and working with printers! I highly recommend PPP!”
Annemarie
Here’s what our student alumni have said about The Profitable Print Process…
“Knowing AnnaKate’s outstanding print work, signing up was a no-brainer to me. I’ve taken courses on packaging before but I found that the processes can’t always be applied for more standard printed products like business cards or thank you cards. I always just winged that part of the process and probably more often than not left money on the table. After taking PPP, I have a much better understanding of how to handle any type of print project, how to create boundaries, and set my pricing in a way that’s fair to me and my clients. As a European designer with both local and international clients, I also appreciated AnnaKate’s efforts to make the content not just U.S.A.-specific. I highly recommend this course to designers who want to offer a more high-end experience for their clients without leaving money on the table.”
Sara
“I have been wanting to offer print services to my clients for a while. I've designed things in the past but was never confident nor did I have the proper knowledge in all things print. Rhema Design Co. (AnnaKate) perfectly and efficiently went over print terminology, types of printing, types of papers, sizing, etc. She broke everything into bite-sized chunks which made it easier for me to consume the information. Not only were the videos and information helpful, but she also provided amazing resources: where to find paper swatches, color swatches, email swipe files, etc. AnnaKate over delivered in this course! I highly recommend anyone wanting to offer printing services to clients to invest in her course. Thank you so much!”
JENNIFER
The lessons are laid out in a structured and logical approach. They’re in the exact process you’d use when working with a client!
Resources: AI / IND Templates, Print Terminology Guide
• Terminology
• Color profiles
• Types of printing
• Paper finishes, coatings & weights
• Sizing standards
After module one, you’ll feel confident with ALL the print terminology you could ever need to know. And, you’ll know more about paper than you ever thought you’d need to!
Here's what you'll learn
Resources: Budget Questionnaire, Print Approval Form, Asana Board, Content Collection Email Swipe File
• The print process
• Budget
• Client education
• Ideal design approach
• Presenting print
• Upcharging
Module Two provides you with the resources you need to lead your client through the printing process with confidence.
Resources: Sending to Print Checklist, Email Swipe File for Print Quote
• Saving for print
• Sending to print
• Receiving & distributing print
After going through Module Three, you’ll know how to send designs to print without any hiccups.
Resources: Swatchbook Recommendations
• Print resources
• Collecting paper swatchbooks
• Collecting print samples
Module Four will empower you to gather your own swatchbooks AND know how to use them.
Resources: Vendor List
• Finding & developing a vendor list
• Working with printers
Working with printers can feel scary. Module Five teaches you how to, step by step.
Resources: Photoshoot Prep Checklist
• Sharing your projects
• Conducting a photoshoot
Module Six will give you tips on how to share your stunning project!
7 Video Modules with transcripts, captions & slide downloads
Lifetime access
2 payments of $199
7 Video Modules with transcripts, captions & slide downloads
Lifetime access
Pay in Full Bonus: My Print Quotes Presentation Template
one payment of $397
Lifetime access
7 Video Modules with transcripts, captions & slide downloads
2 payments of $199
1 payment of $397
7 Video Modules with transcripts, captions & slide downloads
Lifetime access
Pay in Full Bonus: My Print Quotes Presentation Template
The beauty of Profitable Print Process is you get access for the life of the program. There is NO rush or demand on your time to finish it in 4 weeks or even, 4 months. You can dip in and out or decide to binge-watch it in one sitting.
None of the videos are longer than 25 minutes! That’s shorter than an episode of Ozarks. All of the videos are bite-sized videos and can be sped up or slowed down. Perfect for busy designers.
Frequently Asked Questions
The course is best suited for brand designers with experience in Adobe Illustrator. As far as software goes, you should have Adobe Illustrator. Adobe InDesign can also be handy.
However, you do NOT need any existing print production experience.
I don’t make any assumptions and literally, walk you through everything you need to know.
The course is hosted on Learn.
Nope! This course has been developed from years of experience, and I firmly believe in the value it offers.
Yes! Once you complete your purchase, you will gain access to the course and all the resources. You’ll have access to the course for the entire life of the program. This provides you with the ease of learning at your own pace. If Profitable Print Process is ever retired, you’ll be given thirty days notice.
Nope! The course is a blend of videos, presentations, and resources (like templates, Asana boards, questionnaires, etc.) The value in the resources alone is wildddd.
Yes! Each video has captions and a transcription provided with it.
I hear you on this. We’ve all taken lots of courses and still feel like we have gaps. Also, most courses only cover print design. THIS is the only one that focuses on print production.
Now I cannot speak to the courses you’ve taken in the past but with Profitable Print Process, I can assure you you will have zero gaps when it comes to delivering a finished print project which means your clients will have an incredible experience and you’ll have way better profit margins.
In fact, go ahead and take a peek at what’s inside so you can make a fully informed decision.
Of course I want to say yes, but truly, only you know that. I firmly believe in what I’m selling here, but you need to be confident in the investment. If that means you need to chat with a partner or your accountant or ask me more questions, do what you need to do! I’m always available in my DM’s to chat.
How does RIGHT AWAY sound?! Yep, you can in fact start offering print production services even while you’re in the middle of the course because you’ll get everything you need in one place.
Module One teaches foundational print knowledge, then Module Two provides you with the resources you need to lead your client through the printing process with confidence.
Rylin | Candor Wells
“The Profitable Print Process is a must-have for any designer looking to bring their client’s designs to life. AnnaKate takes us through the basic terms, processes, real examples, and resources to become a print expert today. I have learned a lot of new things but also gained reassurance on some things I was doing correctly. In the past, I always found myself winging the print process learning little bits on each project. I hadn’t found a course to take that gave you the confidence in print coordination – until now. I can’t wait to put this course to use on my next project. Thank you, AnnaKate!”
Sara | The Co Creator
“I've always wanted to learn more about print but had a tough time finding a resource that was affordable and easy to understand. The Profitable Print Process was the perfect way to build my knowledge and gain the confidence to start offering print to my clients. The modules were easy to navigate and take one lesson at a time so I didn't get overwhelmed. AnnaKate is a great teacher: concise, thorough, and easy to follow. The resources are also extremely valuable. If you want to set a solid foundation in your introduction to print, the Profitable Print Process is the perfect way to start.”
Courtney | Ever So Studio
"Thanks to AnnaKate, I'm more confident in my print process and the ability to upsell my clients on collateral design than ever before. She uses real-world examples, personal experience, and solid expertise to walk you through the entire print process from start to finish and provides you with an abundance of resources along the way! I couldn't recommend PPP enough!"